Sublime House of Tea
TSP helped Sublime House of Tea launch e-commerce capabilities, scale digital revenue, and expand its product portfolio while maintaining brand relevance during COVID.
The Context
Pandemic-related store closures threatened Sublime House of Tea’s business. The brand needed to pivot quickly to digital channels to maintain revenue and stay relevant.
It also wanted to expand its portfolio and explore new revenue streams, while strengthening omnichannel presence and ensuring the brand’s heritage identity translated online.
Approch & Solutions
We launched a full e-commerce presence and built digital campaigns to drive awareness and sales.
- Built website and digital campaigns
- Expanded portfolio (honey, dry fruits, spices)
- Opened 3 new stores post-lockdown
- Managed photoshoots and partnerships
Impact
The brand achieved ₹5L in monthly online revenue and developed a robust omnichannel presence. Post-pandemic, Sublime House of Tea strengthened brand relevance and customer engagement.
