StartUp Chemistry
TSP helped StartUp Chemistry create a bold, digital-first identity that elevated the show’s positioning and built an engaged audience.
Industry :
Media / Podcast
Branding
BRAND STRATEGY
Distribution
The Context
StartUp Chemistry needed to stand out in a crowded startup podcast space.
The brand required a cohesive visual and digital identity, audience-first content strategy, and assets to strengthen credibility and reach the right listeners.
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Approch & Solutions
We rebranded the show and built a digital-first identity to enhance visibility and engagement.
- Defined logo system, visual design, and tone of voice
- Took a YouTube-first approach
- Developed social assets and content themes
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Impact
StartUp Chemistry gained a bold, cohesive brand identity, elevated positioning, and attracted the right audience and community.
Strong visual identity across platforms
Increased audience engagement
Elevated show credibility
