Maverick & Farmer Coffee
TSP collaborated with Maverick & Farmer Coffee to create a unique brand personality, marketing strategy, and consumer experiences, supporting its expansion across cities.
Industry :
F&B / Cafés
BRAND STRATEGY
MARKETING CAMPAIGNS
Consumer Education Campaigns
The Context
Maverick & Farmer Coffee needed to differentiate itself in a saturated café market.
The brand wanted to maintain a cohesive identity while creating consumer-led experiences to foster community and loyalty across multiple outlets.
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Approch & Solutions
We worked closely with founders to define brand personality, strategy, and experiences.
- Conceptualised IPs, experiences, and collaborations
- Built consumer-led engagement initiatives
- Developed cohesive communications strategy
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Impact
The brand expanded from 1 to 7+ outlets in Bangalore and Goa while maintaining a distinct, cohesive identity.
Expanded from 1 to 7+ outlets
Strong, recognizable brand identity
