JW Marriott Bengaluru
TSP partnered with JW Marriott Bengaluru to launch their first luxury property, creating a strategic, multi-channel campaign to drive visibility for the hotel and its five F&B outlets.
The Context
JW Marriott Bengaluru was entering a competitive luxury hospitality market and needed to establish itself as the premier destination for business, leisure, and MICE. The hotel also aimed to create buzz for its five F&B outlets while supporting broader regional Marriott initiatives.
Success required a launch that combined strategic positioning, targeted campaigns, and seamless collaboration with internal property teams, Marriott regional teams, PR agencies, and media partners. The goal was to build strong brand presence, drive occupancy, and position JW Marriott Bengaluru as a destination of choice in the city’s luxury hotel landscape.
Approch & Solutions
We executed a comprehensive go-to-market strategy alongside property leadership and Marriott teams, combining messaging, campaigns, and PR to create a cohesive launch.
- Designed aligned messaging across all brand touchpoints
- Curated launch promotions and activations
- Managed marketing budgets and campaigns
- Coordinated PR and media outreach
- Collaborated closely with regional and property teams
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Impact
JW Marriott Bengaluru achieved #1 TripAdvisor ranking within its first year. Its F&B outlets consistently ranked among the city’s Top 10. The strategy also supported the successful launches of Courtyard and Fairfield properties, reinforcing Marriott’s market presence.
