Earthline
TSP guided Earthline through a brand refresh to modernize its identity, attract young talent, and strengthen market perception.
Industry :
Engineering / Legacy Brand
Branding
BRAND STRATEGY
The Context
Earthline needed to remain relevant to a younger workforce and modern market while respecting its 25-year legacy.
The brand required a refreshed visual identity, brand guidelines, and narrative to appeal to clients and employees alike.
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Approch & Solutions
We developed a brand refresh that honored Earthline’s heritage while projecting a modern identity.
- Developed new identity and brand guidelines
- Redesigned stationery and internal touchpoints
- Built a brand profile to tell Earthline’s story
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Impact
Earthline boosted employee hiring and retention, improved client engagement, and positioned itself as a vibrant, future-ready workplace.
Increased employee attraction & retention
Enhanced client engagement
Strengthened market perception
