AusumTea
TSP helped AusumTea launch a wellness tea brand, developing the product, branding, packaging, and multi-channel sales presence to educate consumers and scale adoption.
The Context
AusumTea was an early mover in India’s non-milk tea and tisane category. The brand needed to educate consumers about wellness teas and build trust to scale adoption.
With no existing market norms, it required an end-to-end brand strategy that spanned product development, branding, packaging, distribution, and awareness campaigns to create a loyal consumer base.
Approch & Solutions
We built the brand from scratch, translating the founder’s vision into a cohesive identity, product, and go-to-market approach.
- Developed blends, branding, and packaging
- Partnered with 10+ suppliers for sourcing
- Built multi-channel sales network (Amazon, cafés, hotels)
- Ran content-led consumer education campaigns
Impact
AusumTea established a loyal, engaged consumer base and earned organic media coverage. The brand gained valuable insights into end-to-end brand building, setting a strong foundation for scale.
